Business Design & Innovation
| Language: | Deutsch |
| Location: | Remote |
| Duration: | 8 weeks |
| Start: | September 2024 |
| Cost: | 3.900 € |
Successfully implementing business innovations
Innovation is a “must-have” for companies of all sizes and industries in order to survive on the market in the long term. However, innovation work requires a special approach in order to deal effectively and efficiently with uncertainties.
Our “Business Design & Innovation” certificate course prepares you for precisely this. You will learn how business design brings structure to a company’s innovation processes in order to gradually reduce uncertainties. At the end of the course, you will have a fact-based, validated draft decision for the management, which shows the results of the individual phases as well as a clear recommendation for action for the new business innovation.
At the same time, you will learn about the changing roles, developments and challenges in dynamic, cross-functional teams that the business design model entails. You will be trained and supported on the basis of the latest scientific findings on the respective special features and possible challenges of agile team development in the context of business design.
Quick Info
Benefits
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Practice and Science
You benefit from the many years of practical experience of our partner Orange Hills GmbH and the scientific expertise of our lecturers in innovation, entrepreneurship and team development.
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Interaction and Feedback
You will work in small teams on a practical project and receive regular individual interaction and feedback from the lecturers and other participants.
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Certificate from TUM
After successfully completing the course, you will receive a certificate from the Technical University of Munich that proves your qualification as a Business Design & Innovation Expert.
Program Overview
You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.
Aims of the certificate course
The certificate program “Business Design & Innovation” aims to provide you with the basic tools for successful business design. You will learn, experience and apply business design in practice by optimally combining theory, practical experience and “learning by doing” in this course.
Details
| Provider: | Die TUM Campus Heilbronn gGmbH |
| Program: | Business Design & Innovation |
| Academic responsibility: | Prof. Dr. Helmut Krcmar |
| Target audience: | Executives, project experts, business developers who want to qualify as innovation managers or who want to establish a structured innovation management system in their company. |
| Participation fee: | 3,900 €* |
| Language: | German |
| Discounts: | 10% discount for TUM Alumni |
| Dates: | September 13-14, 2024 – Kick-Off at TUM Campus Heilbronn November 15-16, 2024 – Final at TUM Campus Heilbronn |
| Study location: | Online, held by the TUM Campus Heilbronn |
| Format & Timing: | Each week follows the same routine (all times indicated are HEILBRONN time): Monday (Methodology): 03:00 to 07:00 pm Tuesday (Stand-Up Meeting): 08:00 to 08:30 am Friday (Reflection): 04:00 to 06:00 pm Plus additional time for team coordination and individual project work |
| Admission requirements: | Participating in the online sessions is mandatory in order to get the certificate. |
* Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consult your personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.
Lecturers
| Dr. Bernhard Doll, Orange Hills GmbH | Dr. Eleni Georganta, TUM |
| Dr. Karl Rabes, Orange Hills GmbH |
Structure
Module 1: Guiding principles of Business Design
Module 2: Business Design Process
Module 3: Roles involved in Business Design projects
Module 4: Qualitative interviews
Module 5: Market and competitor analysis
Module 6: Developing customer and user profiles
Module 7: Behavioral segmentation
Module 8: Business model development
Module 9: Storytelling
Module 10: Quantitative research
Module 11: Prototyping (Software) for Storytelling and hypotheses-based validation
Module 12: Prototyping (Hardware and sensors) for Storytelling and hypotheses-based validation
Module 13: Financial Sanity Check
Module 14: Management proposal
Info Sessions Business Design & Innovation
Partners
Your Contact
Lucas Engel
Program Manager, Campus Heilbronn
Phone: +49 7131 264 18 – 313
E-Mail: weiterbildung@tumheilbronn-ggmbh.de
