Gruppe von Personen in einem Gespräch

Design Your Business

Language: Deutsch
Location: Heilbronn, Remote
Duration: 5 weeks
Start: Dates on request
Cost: 1200 €
Apply now

From the idea to your own company
The “Design your Business” certificate program is aimed at anyone who dreams of starting their own business and has already gained professional experience in a conventional working environment. In our course, you will gain a comprehensive insight into all steps of business design – from customer analysis and storytelling to pitch training.

We make a point of explaining complex concepts in a way that is easy to understand. We highlight various methods such as design thinking and lean start-up and discuss different financing options such as crowdfunding.

By combining theory and practice, you will develop the skills and mindset to turn innovative ideas into reality. With the help of modern tools and instruments, you will learn how to clearly develop business concepts.

At the end of the seminar, participants have the opportunity to present their work to an expert jury and receive valuable feedback.

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Quick Info

Here you will find all the information you need for this course.

Benefits

  • Focus On Your Business

    You will develop the basics and theories of start-up processes based on your own business idea.

  • Networking

    The attendance days at the TUM Campus Heilbronn guarantee a motivating start and conclusion of the seminar as well as the opportunity to network.

  • Start-up Support

    Following the basic seminar, you will be accompanied and supported for three months by application-oriented coaching (6 individual appointments) for your start-up.

Program Overview

You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.

Details

Hier finden Sie Informationen zu Terminen, Voraussetzungen und weiteren Rahmenbedingungen zu dem Zertifikatsprogramm.
Programm:Design your Business
Provider:Die TUM Campus Heilbronn gGmbH
Academic responsibility:Prof. Dr. Helmut Krcmar
Target audience:Entrepreneurs and future founders looking for a well-founded basic course that not only imparts theoretical knowledge, but also provides practical experience in the implementation of their own idea. A mature own idea is not necessary to start the course, but can be worked on during the course.
Participation fees:Fundation Seminar: 1,200 Euro
Practice Module: 800 Euro* (optionally bookable; The offer can only be booked in combination with the five-week foundation seminar)
If booked together: Foundation Seminar + Practice Module: 1,690 Euro*
Practice module:Following the Fundaction Seminar, dates will be arranged individually
Language:German
Dates:Fundation Seminar: Dates on request
Practice Module: Following the Fundaction Seminar, dates will be arranged individually
Discounts:10% discount for TUM Alumni
Study location:at TUM Campus Heilbronn and virtually
Format & Timing:Blended-learning

* Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consult your personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.

Lecturers

Get to know our experienced lecturers who will teach you the certificate content and with whom you will work.
Dr. Katharina Willis, TUM
Dr. Katharina Willis has many years of experience in start-up and innovation management and has already successfully accompanied a large number of companies in the start-up phase. Moreover, she also anchored the intrapreneurship spirit in already established companies.

Structure

Find out here how the course is structured and what the individual modules of the certificate program contain.

Foundation Seminar

  • Ideation-Workshop (Idea-Brainstorming & Netzworking)
  • Business Model
  • Customer- and Competitor Analysis
  • Meaning of MVPs and Hypotheses
  • Marketing, Financials und Next steps
  • Pitch session in front of an expert jury and joint conclusion of the seminar

Practice Module

Practice-oriented coaching and integration into the Campus Founders network

  • 2 x coaching per month
  • Access to Campus Founders mentor network
  • Participation in Campus Founders events and methodology workshops
  • Access to Campus Founders community
  • Program duration: 3 months
Apply now

Partners

Campus Founders
Ansprechpartnerin Caroline Hoffmann

Your contact

Caroline Hoffmann
Division Director Continuing Education Heilbronn

Phone: +49 (7131) 26418 305
E-Mail: weiterbildung@tumheilbronn-ggmbh.de

Get in touch

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