Ackerlandschaft mit Bergen im Hintergrund und einem Tracktor in der Ferne

The Economics of Agro-Food Value Chains

Language: Englisch
Location: Remote
Duration: 6 weeks
Start: variable, self-paced
Cost: 45 €
Register now

The agri-food industry is growing enormously, but also faces many challenges. In this course, you will learn how the agri-food value chain is taking on the challenge of constantly improving its competitiveness by producing high quality food and products while achieving greater sustainability.

Our course will give you an insight into the following topics:

  • The concept of food and agricultural product quality and value to the consumer.
  • How to conduct market research in this area.
  • Labeling, branding and pricing strategies and innovation in the agri-food sector.
  • How sustainability can be used as a competitive advantage through corporate social responsibility.
  • The role and different types of industry standards.
  • The different forms of coordination in the chain, especially with regard to the retail and distribution sector.
Share

Quick Info

Here you will find all the information you need for this course.

Benefits

  • In-depth Knowledge

    You will gain in-depth insights into the economic aspects of the agri-food value chains and how they tackle the challenges of quality, sustainability and innovation.

  • International Experts

    You will learn from a group of international experts from renowned universities who will teach you various topics from different perspectives.

  • Career Opportunities

    You will receive a certificate from Coursera and the Technical University of Munich that certifies your skills in this field and improves your career opportunities.

Agro-food Value Chains

A Massive Open Online Course of the Technical University of Munich, Germany

Program Overview

You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.

Aims of the certificate course

Here you will find information on the aims of this course and its content.

By completing our course, you will expand your skills:

  • You will learn how to assess the quality of food and agricultural products and how it affects the value for you as a consumer.
  • You will learn how to conduct market research in this area and how to analyze consumer needs and preferences.
  • You will develop labeling, branding and pricing strategies as well as innovations in the agri-food sector.
  • You will use sustainability through corporate social responsibility as a competitive advantage and minimize the environmental impact of the value chain.
  • Understand coordination in the value chain and recognize the role and different types of industry standards.

Details

Here you will find information on dates, requirements and other general conditions for the certificate program.
Provider:TUM Institute for LifeLong Learning
Graduation:After successful completion of the final exam, participants will receive a certificate from Coursera and the Technical University of Munich.
Academic responsibility:Dr. Hannes Lang, Research Associate, Chair for Governance in International Agribusiness, TUM
Target audience:People who are interested in knowing how the complex economical aspects of the Agro-Food Value Chains works.
Participation feesThe program fee is 45 Euro*. Access to lectures and assignments depends on your type of enrollment. If you take the course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit.
Language:English
Dates:The course is self-paced. The enrollment is possible anytime.
Study location:München, TUM Institute for LifeLong Learning
Format & Timing:Online, self-paced, Duration 6 weeks
Admission requirements:Basic knowledge of agriculture and economics would be beneficial but not strictly necessary.

* Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consultyour personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.

Lecturers

Get to know our experienced lecturers who will teach you the certificate content and with whom you will work.
Dr. Hannes Lang,
Research Associate, Chair of Governance in International Agribusiness, TUM
Prof. Dr. Luisa Menapace,
Chain of Governance in International Agribusiness, TUM
Dr. Faical Akaichi,
Research Economist, Food Security Deputy Programme Director, Scotland’s Rural College
Dr. Francesco Bimbo,
Research Economist, Department of the Science of Agriculture, Food and Environment (SAFE), Università degli studi di Foggia
Dr. Montserrat Costa-Font,
Research Economist, Programme director of the Food Security MSc, University of Edinburgh.
Dr. Carlo Russo,
Associate Professor of Agricultural Economics at the Department of Economics and Law, University of Cassino and Southern Lazio
Dr. Chenguang Li,
Research Economist, Deputy Provost of Guangzhou-Dublin International College of Life Sciences and Technology (GDIC)

Structure

Find out here how the course is structured and what the individual modules of the certificate program contain.

Module 1: Introduction

Module 2: Quality and Consumers

Module 3: Market Research

Module 4: Asymmetric Information about Quality

Module 5: Food Labeling

Module 6: Pricing Strategies and Implications

Module 7: Consumer Behavior and Brand Personality

Module 8: Geographical Indicators

Module 9: Innovation and Quality

Module 10: Corporate Social Responsibility in the Agro-Food Sector

Module 11: Coordination in the Agro-food Value Chain

Module 12: Coordination, Quality and Modern Retail

Module 13: Industrial Standards

Pricing Models and Packages

Find out here how the price model for the course is structured.

Audit track

Price: Free
Access to course material: limited
Shareable certificate upon completition: No
Graded assignments and exams: No

Verified track

Price: 45 Euro
Access to course material: unlimited
Shareable certificate upon completition: included
Graded assignments and exams: included

Register now

Testimonials

The course was very intensive. It covered all the aspect of agriculture value-chain. The professor from reputed universities on their field of expertise made the chapter cohesive, conceptual and practical. Thus, enabling the students to understand the circumstances, past, presenent and future scenario in agriculture value chain with industry-based environment. This course is a must for agri-preneurs.
Imparting comprehensive knowledge about the agricultural and food sector. I greatly appreciate TUM’s efforts to improve the knowledge of people around the world through free education.
Contact person Vesna Gajic

Your contact

Vesna Gajic
Program Manager

Phone: +49 89 289 28474
E-Mail: mooc@lll.tum.de

Get in touch

Other programs that might also interest you

Urban Air Mobility

The course gives you a first introduction to the relatively new field of urban air mobility, explains the technical background and provides an overview of all other necessities such as air traffic management, public acceptance and environmental sustainability.

Read More
Drei Kursteilnehmer diskutieren

Digital Transformation & Entrepreneurship

Discover how to lead in today’s digital landscape with our “Digital Transformation & Entrepreneurship” certificate program. Gain a profound understanding of digital business models and processes, equipping you with the skills to navigate and drive successful transformations.

Read More
Zwei bew

Ecological Building

The “Ecological Building” certificate program teaches you the basics of planning for future generations, evaluating sustainable buildings, thinking in terms of resource cycles and taking into account building biology and health aspects in planning. For this holistic approach, different scale levels are considered – from the city, to the neighborhood, to the building.

Read More