Mastering Digital Transformation

With our “Mastering Digital Transformation” course, you will achieve the following goals:

Provide you with a holistic overview of digital transformation topics.

We provide you with directly applicable methods that enable you to implement your first digitalization projects.

In various in-depth modules, you will acquire practical methodological knowledge on the topics of digital strategy, digital technologies, sustainability, customer experience, digital process design, platform economy as well as transformation and change management.

Recognize, evaluate and design the challenges, design elements and objectives of digital transformations in your company.

Program:	Mastering Digital Transformation at TUM Campus Heilbronn
Provider:	Die TUM Campus Heilbronn gGmbH
Certificate:	Confirmation of attendance
Academic responsibility:	Prof. Dr. Helmut Krcmar Dr. Christoph Geier
Target audience:	The event series is aimed at executives, employees and managers from various functional areas who deal with specific issues in the context of company-wide digital transformation processes. Equally it is directed to the overarching transformation management and the company management itself, who are responsible here and need an overall view of the challenges of the digital age in order to make the right decisions.
Participation fees:	Booking of 1 module: 1,500 Euro Booking of 2 modules (i.e. Track 4): 2,650 Euro Booking of 3 modules (i.e. Track 2): 3,850 Euro Booking of 4 modules (i.e. Track 3): 5,000 Euro Booking of 5 modules (i.e. Track 1, 5): 6,150 Euro Booking of 8 modules: 9,600 Euro
Language:	German
Discounts:	10% discount for TUM Alumni
Dates:	In-depth modules: 2 days per module, starting in 2024, dates upon request
Study location:	TUM Campus Heilbronn* *We reserve the right to offer individual modules as virtual events at short notice.
Format & Timing:	5 different topic-focused tracks each consisting of a combination of 2 to 5 modules 1) Each module has a self-contained, thematic focus and can also be booked individually 2) The order if the modules in the track can be changed 3) The tracks can be supplemented by further modules

Prof. Dr. Helmut Krcmar	Dr. Christoph Geier
Prof. Dr. Markus Böhm	and others

Due to the overall character of digital transformations and taking into account the requirement of concrete role responsibilities in the company, a targeted combination of several modules is recommended as an effective training measure.

Below you will find five recommendations for an optimal combination of modules, depending on the position and area of responsibility. However, each module is self-contained and can be booked in addition to each track or separately. The order of the modules in the track does not necessarily have to be followed.

Goals of the topic-focused tracks

Based on an overall understanding of digital transformation in terms of its programme characteristics, design elements and modes of action, participants learn in this topic-specific track …

Track 1 … the relevant concepts and methods with regard to the conception, planning and management of a digital transformation, including new working and management methods, which are to be established in the company in the long term and initiate an ongoing change process.

Track 2 … how, by means of a consistently developed digital strategy, the necessary steps for operational implementation and accompanying cultural adaptation can be planned, designed and implemented, which are essential for corporate change.

Track 3 … how digitalisation affects the design of customer, business and support processes, which adjustments to structures and processes result from this and what is expected from IT in particular. Based on this, methods and approaches are taught to plan and control the necessary adjustments to IT support and IT architectures.

Track 4 … which special features result from this for finance and controlling and how those responsible for this can both appropriately map and support this company-wide adjustment process.

Track 5… how customer and business processes can be specifically redesigned and optimised using digital technologies, which adjustments result from this, which new working and management models should be taken into account and how the cultural change in action and thinking must be accompanied by communication.

Digital Strategy & Business Models – From market & trend to strategy

Objective

Participants learn how to develop and concretize a digital strategy based on the market, competitive and technology trends as well as the individual starting point and the specific objective of a company.

• Market, trend & competition analysis
• Business models & business model innovations
• Potential analysis digital transformation
• Development of a digital strategy
• Digital maturity & roadmap

Sustainability – From digital transformation to sustainability

Objective

Identify how digital transformation supports the integration of sustainability into existing organisational structures and how sustainability can be integrated into the digitalisation process.

• Dynamics of digital transformation and sustainability
• Information systems within the circular economy
• necessary change processes and innovations
• IT for green vs. green for IT

Customer Journeys & Experience – From strategy to customer journey

Objective

Participants will learn about the concept of customer journeys as a driver of customer-centric business innovation and how to develop customer journeys systematically and creatively at the same time.

• Introduction: Innovation, Design Thinking & Customer Experience
• Customer journey baselining
• Customer journey reimagination
• Customer journey business case development
• Customer journey plan & build
• Customer journey industrialization & scaling

Digitization of the core business – From the customer journey to the capability platform

Objective

Participants learn how to systematically analyze the design elements of a company’s existing business and operating model, identify and evaluate potential for digital transformation, and plan implementation.

• Organization, process & system analysis
• Customer journey design & requirements engineering
• Capability & platform design
• Digital ecosystem design & governance
• Activity/ investment planning

Enabler: Digital Technologies – From technical potential to digital platform

Objective

Participants will gain an overview of technological trends driving digital transformation as well as an in-depth insight into the modes of action and areas of application of the technology fields Advanced Analytics/AI, SOA/Microservices and Infrastructure/Cloud and how these can be used to systematically drive the modernization of enterprise architectures.

• Trends & potentials of digital technologies
• Deepening of digital technologies: Advanced Analytics & AI, SOA & Microservices, Infrastructure & Cloud
• Digital architecture analysis & design
• Entreprise architecture management
• Entreprise architecture modernisierung

Enabler: New ways of working – From “tribal culture” to tribes

Objective

Participants will learn about the concept of agility and how these influence ways of working/processes, leadership methods and organizational structures. They will also learn how such new concepts are introduced and integrated into existing structures.

• Introduction agility and holocracy
• Organizational & leadership structures
• Design of agile work & organizational models
• Establishment of hybrid work models

Steering Digital Transformation – From digital pilot to scaling

Objective

Participants learn how to plan, organize, and manage a company-wide digital transformation as a program.

• Governance models for digital transformation management
• Planning & governance of digital transformation
• Agile governance of digital transformation
• Negotiation methods

Cultural Change & Communication in Digital Transformation – From participation to co-creation & experience

Objective

Participants learn about the special features and core elements of working in the digital age – such as agility, customer journeys, digitization – and how these influence corporate culture and individual behavior. Essential fields of action – communication, leadership, enablement – are explained and the necessary change programs are developed.

• Communication & change in digital transformations
• Change management methods
• Design and planning of communication concepts
• Resilience in change projects