Mastering Digital Transformation compact course
| Language: | Deutsch |
| Location: | Heilbronn |
| Duration: | 3,5 days |
| Start: | Dates on Request |
| Cost: | 2600 € |
Skills for family enterprises and SMEs:
Identify challenges, develop strategies and successfully drive transformation forward
Digital transformation is a development that has been discussed for a long time and has gained without exception massive concrete and practical importance due to the growing dynamics in all markets: at the latest, the current pandemic has boosted the topic of digital transformation and the need for action in every company and in every business or functional unit.
At the same time, digital technologies with a high degree of maturity and market availability offer immense opportunities to holistically increase the performance, robustness and adaptability of companies of all sizes by addressing the challenges that determine the everyday business:
How can efficient and secure remote working be realized and what does that mean for the leadership culture?
How can digital sales channels be established to expand the customer base and what does that mean for internal processes and interaction with partners?
What are the advantages of moving parts of IT to the Cloud and what needs to be considered?
How can the development of skills and the recruitment of suitable employees succeed in making the digital transformation permanent?
For these and other questions, the continuing education program at TUM Campus Heilbronn provides a holistic overview of the topic of digital transformation from all relevant perspectives, such as strategy, leadership, technology and change management. Each module covers a specific element or domain of digital transformations and imparts practical methodological knowledge.
As a comprehensive further training measure, a combination of several modules is recommended, which are offered in five topic-specific tracks. In this way, individual requirements and the holistic nature of digital transformation can be taken into account.
By attending the individual modules, participants can acquire, among others, design, planning and implementation knowledge on the topics of digital strategy, digital technologies, innovation investment, customer experience, digital process design, platform economics, and transformation and change management.
The latest research findings in the field of digital transformation and related research areas ensure that the conveyed content is up-to-date and future-oriented. Similarly, practical aspects and possible applications of the content ensure that it is embedded in the everyday business life of family enterprises and SMEs.
Directly applicable, sustainably effective and motivating continuing education is supported by group work on case studies, exchange with other executives as well as contributions from practical experts and hands-on familiarization with digital technology.
The event series is aimed both at company management, which needs a framework for corporate development in the digital age, and at the employees responsible for implementing specific phases of transformation.
Quick Info
Benefits
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Holistic Overview
In addition to a comprehensive overview of the topics of digital transformation, you will learn applicable methods for implementing initial digitalization projects.
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Individuality
Supplement the compact course with topic modules that meet your individual needs.
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Excellent Research
Benefit from the excellent research and teaching at the Technical University of Munich and the entrepreneurial environment of the TUM Campus Heilbronn.
Program Overview
You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.
Aims of the certificate course
Our compact course not only provides you with an overview of digital transformation topics. You will also gain an in-depth insight into methodologies that you can apply directly to your first digitalization projects.
Details
| Program: | Mastering Digital Transformation |
| Provider: | Die TUM Campus Heilbronn gGmbH |
| Certificate: | Confirmation of attendance |
| Academic responsibility: | Prof. Dr. Helmut Krcmar Dr. Christoph Geier |
| Target Audience: | The event series is aimed at executives, employees and managers from various functional areas who deal with specific issues in the context of company-wide digital transformation processes. Equally it is directed to the overarching transformation management and the company management itself, who are responsible here and need an overall view of the challenges of the digital age in order to make the right decisions. |
| Participation fees: | Booking of 1 module: 1,500 Euro Booking of 2 modules (i.e. Track 4): 2,650 Euro Booking of 3 modules (i.e. Track 2): 3,850 Euro Booking of 4 modules (i.e. Track 3): 5,000 Euro Booking of 5 modules (i.e. Track 1, 5): 6,150 Euro Booking of 8 modules: 9,600 Euro |
| Language: | German |
| Rabatte: | 10% discount for TUM Alumni |
| Dates: | In-depth modules: 2 days per module, starting in 2024, dates upon request |
| Study location: | TUM Campus Heilbronn* *We reserve the right to offer individual modules as virtual events at short notice. |
| Format & Timing: | 5 different topic-focused tracks each consisting of a combination of 2 to 5 modules 1) Each module has a self-contained, thematic focus and can also be booked individually 2) The order if the modules in the track can be changed 3) The tracks can be supplemented by further modules |
* Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consult your personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.
Lecturers
| Prof. Dr. Helmut Krcmar | Dr. Christoph Geier |
| Prof. Dr. Markus Böhm | and others |
Structure
Due to the overall character of digital transformations and taking into account the requirement of concrete role responsibilities in the company, a targeted combination of several modules is recommended as an effective training measure.
Below you will find five recommendations for an optimal combination of modules, depending on the position and area of responsibility. However, each module is self-contained and can be booked in addition to each track or separately. The order of the modules in the track does not necessarily have to be followed.
Goals of the topic-focused tracks
Based on an overall understanding of digital transformation in terms of its programme characteristics, design elements and modes of action, participants learn in this topic-specific track …
Track 1 … the relevant concepts and methods with regard to the conception, planning and management of a digital transformation, including new working and management methods, which are to be established in the company in the long term and initiate an ongoing change process.
Track 2 … how, by means of a consistently developed digital strategy, the necessary steps for operational implementation and accompanying cultural adaptation can be planned, designed and implemented, which are essential for corporate change.
Track 3 … how digitalisation affects the design of customer, business and support processes, which adjustments to structures and processes result from this and what is expected from IT in particular. Based on this, methods and approaches are taught to plan and control the necessary adjustments to IT support and IT architectures.
Track 4 … which special features result from this for finance and controlling and how those responsible for this can both appropriately map and support this company-wide adjustment process.
Track 5… how customer and business processes can be specifically redesigned and optimised using digital technologies, which adjustments result from this, which new working and management models should be taken into account and how the cultural change in action and thinking must be accompanied by communication.
Digital Strategy & Business Models – From market & trend to strategy
Objective
Participants learn how to develop and concretize a digital strategy based on the market, competitive and technology trends as well as the individual starting point and the specific objective of a company.
- Market, trend & competition analysis
- Business models & business model innovations
- Potential analysis digital transformation
- Development of a digital strategy
- Digital maturity & roadmap
Sustainability – From digital transformation to sustainability
Objective
Identify how digital transformation supports the integration of sustainability into existing organisational structures and how sustainability can be integrated into the digitalisation process.
- Dynamics of digital transformation and sustainability
- Information systems within the circular economy
- necessary change processes and innovations
- IT for green vs. green for IT
Customer Journeys & Experience – From strategy to customer journey
Objective
Participants will learn about the concept of customer journeys as a driver of customer-centric business innovation and how to develop customer journeys systematically and creatively at the same time.
- Introduction: Innovation, Design Thinking & Customer Experience
- Customer journey baselining
- Customer journey reimagination
- Customer journey business case development
- Customer journey plan & build
- Customer journey industrialization & scaling
Digitization of the core business – From the customer journey to the capability platform
Objective
Participants learn how to systematically analyze the design elements of a company’s existing business and operating model, identify and evaluate potential for digital transformation, and plan implementation.
- Organization, process & system analysis
- Customer journey design & requirements engineering
- Capability & platform design
- Digital ecosystem design & governance
- Activity/ investment planning
Enabler: Digital Technologies – From technical potential to digital platform
Objective
Participants will gain an overview of technological trends driving digital transformation as well as an in-depth insight into the modes of action and areas of application of the technology fields Advanced Analytics/AI, SOA/Microservices and Infrastructure/Cloud and how these can be used to systematically drive the modernization of enterprise architectures.
- Trends & potentials of digital technologies
- Deepening of digital technologies: Advanced Analytics & AI, SOA & Microservices, Infrastructure & Cloud
- Digital architecture analysis & design
- Entreprise architecture management
- Entreprise architecture modernisierung
Enabler: New ways of working – From “tribal culture” to tribes
Objective
Participants will learn about the concept of agility and how these influence ways of working/processes, leadership methods and organizational structures. They will also learn how such new concepts are introduced and integrated into existing structures.
- Introduction agility and holocracy
- Organizational & leadership structures
- Design of agile work & organizational models
- Establishment of hybrid work models
Steering Digital Transformation – From digital pilot to scaling
Objective
Participants learn how to plan, organize, and manage a company-wide digital transformation as a program.
- Governance models for digital transformation management
- Planning & governance of digital transformation
- Agile governance of digital transformation
- Negotiation methods
Cultural Change & Communication in Digital Transformation – From participation to co-creation & experience
Objective
Participants learn about the special features and core elements of working in the digital age – such as agility, customer journeys, digitization – and how these influence corporate culture and individual behavior. Essential fields of action – communication, leadership, enablement – are explained and the necessary change programs are developed.
- Communication & change in digital transformations
- Change management methods
- Design and planning of communication concepts
- Resilience in change projects
Testimonials
Your contact
Caroline Hoffmann
Division Director Continuing Education Heilbronn
Phone: +49 (7131) 26418 305
E-Mail: weiterbildung@tumheilbronn-ggmbh.de
