Prof. Amy Zhao-Ding
October 1, 2020. Joining us for her new appointment at TUM School of Management at our campus in Garching is Professor Amy Zhao-Ding. Her research and areas of expertise range from entrepreneurial management to opportunity identification and organizational learning. With such a rich depth and breadth of knowledge, we could not be more pleased to have her further enrich our already outstanding team of educators. We are delighted to welcome Prof. Zhao-Ding, and we wish her a successful start at TUM!
Amy Zhao-Ding ist joining the TUM Entrepreneurship Research Institute in Garching as Assistant Professor of Entrepreneurial Management. Prof. Amy Zhao-Ding’s research focuses on firm’s cognition and behaviour in nascent markets and fields where game-changing technologies have enabled a wide range of entrepreneurial opportunities. In her dissertation she introduced the concept of functionalities, which represent the purposes products can provide for customers, to connect technology with the demand environment. She studies mobile application developers and examines how to learn from their own and others’ experiences as well as customers’ feedback to identify opportunities and navigate nascent markets as an uncertain and evolving functionality landscape. Broadly, Prof. Zhao-Ding is interested in approaching teaching and research in entrepreneurship with a lens of organization theory, particularly in digital and cultural industries.
Congratulations on your new appointment and best of luck in your future endeavors here at the TUM School of Management!
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