The Economics of Agro-Food Value Chains
| Language: | Englisch |
| Location: | Remote |
| Duration: | 6 weeks |
| Start: | variable, self-paced |
| Cost: | 45 € |
The agri-food industry is growing enormously, but also faces many challenges. In this course, you will learn how the agri-food value chain is taking on the challenge of constantly improving its competitiveness by producing high quality food and products while achieving greater sustainability.
Our course will give you an insight into the following topics:
- The concept of food and agricultural product quality and value to the consumer.
- How to conduct market research in this area.
- Labeling, branding and pricing strategies and innovation in the agri-food sector.
- How sustainability can be used as a competitive advantage through corporate social responsibility.
- The role and different types of industry standards.
- The different forms of coordination in the chain, especially with regard to the retail and distribution sector.
Quick Info
Benefits
-
In-depth Knowledge
You will gain in-depth insights into the economic aspects of the agri-food value chains and how they tackle the challenges of quality, sustainability and innovation.
-
International Experts
You will learn from a group of international experts from renowned universities who will teach you various topics from different perspectives.
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Career Opportunities
You will receive a certificate from Coursera and the Technical University of Munich that certifies your skills in this field and improves your career opportunities.
Agro-food Value Chains
A Massive Open Online Course of the Technical University of Munich, Germany
Program Overview
You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.
Aims of the certificate course
By completing our course, you will expand your skills:
- You will learn how to assess the quality of food and agricultural products and how it affects the value for you as a consumer.
- You will learn how to conduct market research in this area and how to analyze consumer needs and preferences.
- You will develop labeling, branding and pricing strategies as well as innovations in the agri-food sector.
- You will use sustainability through corporate social responsibility as a competitive advantage and minimize the environmental impact of the value chain.
- Understand coordination in the value chain and recognize the role and different types of industry standards.
Details
| Provider: | TUM Institute for LifeLong Learning |
| Graduation: | After successful completion of the final exam, participants will receive a certificate from Coursera and the Technical University of Munich. |
| Academic responsibility: | Dr. Hannes Lang, Research Associate, Chair for Governance in International Agribusiness, TUM |
| Target audience: | People who are interested in knowing how the complex economical aspects of the Agro-Food Value Chains works. |
| Participation fees | The program fee is 45 Euro*. Access to lectures and assignments depends on your type of enrollment. If you take the course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. |
| Language: | English |
| Dates: | The course is self-paced. The enrollment is possible anytime. |
| Study location: | München, TUM Institute for LifeLong Learning |
| Format & Timing: | Online, self-paced, Duration 6 weeks |
| Admission requirements: | Basic knowledge of agriculture and economics would be beneficial but not strictly necessary. |
* Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consultyour personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.
Lecturers
| Dr. Hannes Lang, Research Associate, Chair of Governance in International Agribusiness, TUM | Prof. Dr. Luisa Menapace, Chain of Governance in International Agribusiness, TUM |
| Dr. Faical Akaichi, Research Economist, Food Security Deputy Programme Director, Scotland’s Rural College | Dr. Francesco Bimbo, Research Economist, Department of the Science of Agriculture, Food and Environment (SAFE), Università degli studi di Foggia |
| Dr. Montserrat Costa-Font, Research Economist, Programme director of the Food Security MSc, University of Edinburgh. | Dr. Carlo Russo, Associate Professor of Agricultural Economics at the Department of Economics and Law, University of Cassino and Southern Lazio |
| Dr. Chenguang Li, Research Economist, Deputy Provost of Guangzhou-Dublin International College of Life Sciences and Technology (GDIC) |
Structure
Module 1: Introduction
Module 2: Quality and Consumers
Module 3: Market Research
Module 4: Asymmetric Information about Quality
Module 5: Food Labeling
Module 6: Pricing Strategies and Implications
Module 7: Consumer Behavior and Brand Personality
Module 8: Geographical Indicators
Module 9: Innovation and Quality
Module 10: Corporate Social Responsibility in the Agro-Food Sector
Module 11: Coordination in the Agro-food Value Chain
Module 12: Coordination, Quality and Modern Retail
Module 13: Industrial Standards
Pricing Models and Packages
Audit track
Price: Free
Access to course material: limited
Shareable certificate upon completition: No
Graded assignments and exams: No
Verified track
Price: 45 Euro
Access to course material: unlimited
Shareable certificate upon completition: included
Graded assignments and exams: included
Testimonials
Your contact
Vesna Gajic
Program Manager
Phone: +49 89 289 28474
E-Mail: mooc@lll.tum.de
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